Enquiries from all channels (direct, website, field sales, phone calls emails and partners) come into a single database giving you "unified view" of a prospect / customer, consolidating enquiries under a single account that may have been accumulated over the years. In real time, in a team environment, sales managers and sales people track their activity as prospects move through the enquiry process. Everyone is accessing the same centrally managed database, which enhances collaboration, forecasting and marketing analysis over a period of time
The only way to get trust and relationship
evolved into a sale is to follow-up